ANALISIS KEPUTUSAN JAMAAH DALAM MEMILIH JASA TRAVEL UMRAH PADA PT BABUSSALAM CITRA MANDIRI KOTA PALU PERSPEKTIF EKONOMI ISLAM

Abstract

This study aims to determine the Pilgrims' Decision in Choosing Umrah Travel Services at Pt Babussalam Citra Mandiri Palu City Islamic Economic Perspective. This type of study is the type of research that will be used in this research is qualitative research. The results of this study are the forms of service provided by PT Babussalam Citra Mandiri of Palu City to Umrah pilgrims, namely: service, facilities, comfort, promotion, and price, and by the Islamic economic perspective, namely by implementing six behaviors, namely behaving well, behaving fairly, being honest and trustworthy, keeping promises, and maintaining cleanliness, so that consumers are free to choose Umrah packages and get facilities and comfort in each package.

Keywords: Service, Islamic Economics