PENGARUH SENSE, FEEL, EXPERIAL, THINK, ACT, RELATE TERHADAP KEPUTUSAN PEMBELIAN HONDA SCOOPY DI CV. ANUGRAH PERDANA

Abstract

This study aims to determine the effect of sence, feel, experial, think, act, relate on purchasing decisions for honda scoopy at CV.Anugrah Perdana. This type of study is a quantitative approach, the research design used is field research, namely survey research by distributing questions in the form of questionnaires to respondents as research instruments. The results of this study are that Sense has a negative and insignificant effect on purchasing decisions. This is shown from a significant 0.720> 0.05, Feel has a positive and insignificant effect on purchasing decisions. This is drawn from a significant 0.355> 0.05, Think has a positive and insignificant effect on purchasing decisions. This is drawn from a significant 0.598> 0.05, Act has a positive and significant effect on purchasing decisions. This is drawn from a significant 0.000> 0.05, which means that the act that can be applied to the sales process event by the Honda company is quite good, so that the event activities that have been carried out by Cv. Anugerah Perdana Monginsidi for Scoopy sales can be maintained. Relate has a positive and significant effect on purchasing decisions. This is drawn from a significant 0.00> 0.05, which means that the relationship (relate) that can be applied to events that have been carried out by Honda companies is quite good, so that the event activities that have been carried out by Cv. Anugerah Perdana Monginsidi provides access to the Scoopy community to scoopy buyers and holds events for the scoopy community as interesting as possible is an effective strategy and must be maintained.

Key Word: Sense, Feel, Experial, Think, Act, Relate, Purchase Decision