STRATEGI PEMASARAN BANK MUAMALAT DALAM MENINGKATKAN MINAT NASABAH PEMBIAYAAN MULITGUNA PROHAJJ PERSPEKTIF ETIKA BISNIS ISLAM

Abstract

The purpose of this study is to determine the marketing strategy of Bank Muamalat in increasing the interest of Prohajj multipurpose financing customers from the perspective of Islamic Business Ethics. The study method is descriptive qualitative with data collection methods with data reduction, data presentation, and conclusion drawing. The results of this study are from the perspective of Islamic business ethics, marketing strategies are by the five principles of Islamic business ethics, namely the principles of unity, balance, free will, kindness, and responsibility.

Key Word: Marketing Strategy, Customer Interest, Multipurpose Financing, Islamic Business Ethics